Hi, I'm Nelson! I've always wondered, "Is it possible to build a passive income online business while working a full time job?"

6 years ago, I wanted to put this question to the test. 

Since then I've started 3 of my own companies, built 14 top 100 iOS apps in different categories, all while working a full time job for 11 years for Cisco, VMware, Box, Optimizely and Toptal. I've learned a lot along the way and wanted to pay it forward.  

I decided to build CEO Lifestyle for one simple reason: 

To share what I've learned in building an amazing online business.

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Let's learn how we can build an online business!

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Building a Top 100 iOS app 

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Writing an Amazon best seller

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Building an Affiliate Sales Business


Building an online business is really, really hard. It takes a lot of time, energy and hard work. I've given up a lot of late nights and weekends to work on this site and other online businesses.

I did this for a few reasons:

1. To learn how to build passive income

2. To work based on my schedule

3. To diversify my income streams

4. I love building businesses. It's really fun creating a product that helps other people. 


I had a couple of key requirements I wanted to meet when building a business including:

1. Low operational expenses to run the business

2. It would have to be a virtual, online business.

3. I could work on it during the nights and weekends

4. It would earn income for me even if I was sleeping

5. I wanted to aim for a goal of $10,000 in profit in the first year

With that said, I decided I would only focus on building these 3 type of products for an online business: Mobile Apps, E-books and Affiliate Sales. Since I have experience in all 3, I wanted to share my learnings with you below.